The Practical Handbook to Building
Better Feedback Loops

"If you've heard rumblings about how valuable voice of customer data can be but you aren't sure exactly what to do with the feedback that's piling up around your company, The Practical Handbook to Building Better Feedback Loops is a must-read primer on building a customer-driven culture. Not only will you learn how to turn the customer feedback you're already collecting into actionable insights, but you'll also learn how to get buy-in on your research program (which is half the battle). Highly recommend for anyone who wants to put customers at the center of decision-making process."
- Alli Blum, Onboarding Consultant and Conversion Copywriter
Alli Blum
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Free Ebook:

The Practical Handbook to Building Better Feedback Loops

Whether you are part of a product, UX research, design or marketing team, you’re interested in this handbook because you’re looking for better ways to understand your customers and help your organization become more data – and customer-driven.

Maybe you’re in charge of customer research, or maybe you would like your organisation to do more of it. Either way, this handbook will help you frame some of the current challenges you may be facing and give you the tools and perspective needed to overcome them.

Download Handbook
"Building a customer-driven culture requires conscious effort from everyone in your organization. The Practical Handbook to Building Better Feedback Loops does a great job of laying out the steps you can take to learn more from your customers and build experiences that will keep them coming back."
- Daniel Strazzulla, Product Research Manager at Contentful
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